Old Lyme $4M Non-GMO False Advertising Class Action Settlement – If you’ve ever bought Deep River potato chips thinking they were certified “non-GMO,” you might be eligible for a cash payment from a $4 million class-action settlement against Old Lyme Gourmet Co. This case addresses claims of false advertising, and now, customers like you have a chance to get compensated—whether or not you kept the receipt.
This guide breaks down everything you need to know about the Old Lyme $4M Non-GMO False Advertising Class Action Settlement, from who qualifies to how much you could get and how to file a claim. We’ll also cover key dates, how this affects consumer rights, and where to find the official claim form.
Old Lyme $4M Non-GMO False Advertising Class Action Settlement
| Details | Information |
|---|---|
| Settlement Name | Old Lyme Non-GMO False Advertising Class Action |
| Company | Old Lyme Gourmet Co. d/b/a Deep River Snacks |
| Settlement Amount | $4 Million |
| Eligibility | Purchased Deep River chips between Feb 2, 2017 – Dec 6, 2024 |
| Compensation (with proof) | $5 for first product + $0.50 each additional |
| Compensation (no proof) | $5 for first product + up to $5 for 10 more |
| Claim Deadline | July 28, 2025 |
| Exclusion/Objection Deadline | March 25, 2025 |
| Final Court Hearing | May 15, 2025 |
| Official Website | PotatoChipsSettlement.com |
The Old Lyme $4M Non-GMO False Advertising Settlement is more than just a refund opportunity. It’s a chance to hold companies accountable and demand honesty in food marketing. If you purchased Deep River chips between 2017 and 2024, take a few minutes to file your claim. You could get up to $10 or more, depending on what you bought.
What Is the Old Lyme Class Action Settlement About?
The lawsuit alleged that Old Lyme Gourmet Co., the maker of Deep River chips, misled consumers by labeling its snacks as made with “non-GMO ingredients” without proper third-party verification. Although the company denied wrongdoing, it agreed to a $4 million settlement to resolve the dispute.
This isn’t just about chips—it’s about transparency in food labeling. The case reminds us how important it is that companies provide accurate information on packaging, especially for health-conscious buyers.
Who Is Eligible to Claim?
You can file a claim if you:
- Bought Deep River potato chips labeled “non-GMO ingredients”
- Purchased them between February 2, 2017, and December 6, 2024
- Used them for personal or household consumption (not resale)
And here’s the best part: You don’t need a receipt to file a basic claim.
Example:
Sarah in Texas bought a few bags of Deep River chips at Whole Foods in 2020. She doesn’t have the receipts but remembers buying them for family picnics. She can claim up to $10 under this settlement—without proof of purchase!
How Much Money Can You Get?
With Proof of Purchase:
- $5 for the first Deep River product
- $0.50 for each additional product
- No cap on the number of products claimed
Without Proof of Purchase:
- $5 for the first product
- $0.50 for up to 10 more products
- Max payout: $10 per household
If you have receipts or proof, you could claim a much larger payout.
How to File a Claim: Step-by-Step Guide?
Step 1: Visit the Official Site
Go to PotatoChipsSettlement.com and click on “File a Claim.”
Step 2: Choose Your Filing Option
- Online: Recommended for faster processing
- Mail: Download and print the claim form, then post it before the deadline
Step 3: Fill Out the Claim Form
- Include your name, address, and email
- Mention the number of products bought
- Attach proof if available (receipts, email orders, etc.)
Step 4: Submit Before Deadline
- Deadline: July 28, 2025
- One claim per household only
Important Legal Dates
- March 25, 2025: Deadline to exclude yourself or object to the settlement
- May 15, 2025: Final Approval Hearing by the court
- July 28, 2025: Last day to submit a claim
Additional Insights: Why This Case Matters
This lawsuit is more than just a refund opportunity—it’s a consumer protection milestone. As food shoppers become increasingly aware of what they consume, transparency in food labeling has never been more crucial.
False advertising damages public trust, especially when it comes to health-related claims like “non-GMO.” The class action highlights how everyday consumers can take a stand through legal channels—and be compensated for misleading product claims.
According to the Non-GMO Project, more than 50,000 products are verified through rigorous testing. Products that only claim to be non-GMO, without certification, mislead buyers into thinking they’re verified, when they may not be.
What This Means for the Industry?
This case sets a precedent for:
- Stronger FTC oversight on food labeling
- Increased consumer scrutiny
- More lawsuits if brands exaggerate claims without certification
It also encourages brands to seek independent verification and update their labeling policies. That’s a win for everyone.
For Professionals: Legal & Compliance Takeaways
If you work in:
- Consumer law
- Food product compliance
- Retail branding
This case is a useful case study. It reinforces the legal risk of unverified labeling and shows how seemingly small claims can lead to multi-million dollar settlements.
Key compliance advice:
- Always back marketing claims with independent, certifiable data
- Audit product packaging regularly
- Keep updated with evolving FDA and FTC guidelines
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FAQs
Can I file if I don’t have a receipt?
Yes! You can claim up to $10 without receipts.
Is this only for people in certain states?
No, it’s a nationwide settlement. Anyone in the U.S. who bought eligible products can file.
When will I get paid?
Payments will be issued after court approval and resolution of any appeals—likely late 2025.
How will I receive my payment?
You can choose check or digital payment (PayPal, Venmo, etc.) during the claim process.
Is the website safe?
Yes. The official site is PotatoChipsSettlement.com, managed by the settlement administrator.
Can I object to the settlement?
Yes. You must submit your written objection by March 25, 2025.
